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Social Media Strategy for Faculty

Social Media Strategy for Faculty

April 13: Social Media Strategy for Faculty

This workshop will introduce you to the best practices for promoting your scholarship, thought leadership, and/or persona across social media networks, and prepare you to mitigate and navigate any unwelcome experiences. Topics will include setting achievable and purposeful communications goals, establishing an audience, selecting optimal platforms, and measuring success. We will also introduce you to university resources and expertise.

The workshop and conversation will be led by two digital communications strategists from University Communications: John Stafford, Assistant Vice President for Digital Strategy, and Bjorn Carey, Senior Director for Digital Strategy.


Program Instructors and Facilitators

John Stafford has been leading innovative communications teams for more than 15 years. He’s currently Assistant Vice President for Digital Strategy in the Office of University Communications at Stanford, where he is responsible for all aspects of its world-class digital communications function: setting the group’s strategy and standards, building analytics and insight programs, leading multi-channel messaging initiatives, enhancing internal communications, and advising leaders across the University. John previously led digital communications for Stanford’s School Medicine. He has degrees from Stanford and the University of San Francisco.

Bjorn Carey has been developing digital communications programs and content to enhance Stanford’s reputation for the past 10 years. In his role as Senior Director for Digital Strategy at Stanford University, he drives content strategy for the university’s digital media channels, develops policies to govern Stanford’s online presence, and advises communications teams across campus on all facets of digital communications strategy. Bjorn was previously an editor at Popular Science magazine. He has degrees in biology and journalism from Bowdoin College and New York University.

Presentation Slides